Solution Sheet: Telco Improves Subscriber Retention

Telco Case Study

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Understanding and satisfying customers is the key to growing and sustaining any business. This telco company set an ambitious goal of growing its customer base by 300% in one year. To do it, they used predictive modeling and real-time digital decisioning, along with demographic and psychographic profiles of potential customers, to target the right consumers with offers designed to gain — and keep — them as long-term customers.

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