Solution Sheet: Telco Improves Subscriber Retention

Understanding and satisfying customers is the key to growing and sustaining any business. This telco company set an ambitious goal of growing its customer base by 300% in one year. To do it, they used predictive modeling and real-time digital decisioning, along with demographic and psychographic profiles of potential customers, to target the right consumers with offers designed to gain — and keep — them as long-term customers.